In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [...]

The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]

As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

In today’s ExchangeWire news digest: Meta shares rise 140% following cutbacks; Apple prepares to launch its first retail store in India as part of its expansion into the South Asian country; and Amazon reveals it will relaunch MGM streaming services [...]

In today's ExchangeWire news digest: Alibaba reveals plans to divide into six separate divisions; Apple launches Apple Pay Later; and Douyin launches Qing Tao to rival Bilibili. Alibaba to spin off business units Chinese tech giant Alibaba has revealed plans to split [...]

In today's ExchangeWire news digest: German media giant Axel Springer shifts its focus to digital and the US; the EU Commission centres its antitrust probe into Apple on app restrictions; and YouTube has been accused of collecting data on children [...]

In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European Commission bans TikTok use amongst staff over privacy concerns; and Amazon expands its ultra-fast delivery service. Ads may be coming to [...]

If the ad tech industry was to have a word of the year, then it’s fair to say that ‘privacy’ would feature in at least the top ten since 2016 (if not before). GDPR and subsequent privacy-focused legislation have sent [...]

ExchangeWire senior editor Mat Broughton examines the financial results for the big tech quartet over the previous quarter, and their potential implications for the wider advertising industry. The global tech market continues to wobble like a 70’s blancmange, leading to heavy [...]

In today's ExchangeWire news digest: Google pours USD$300m (~£248.8m) into AI developer Anthropic; Apple reports a decline in revenue following "significant" supply chain issues; and the FTC is allegedly preparing a lawsuit against Amazon for anticompetitive practices. Google invests in AI [...]