Most brands in Asia-Pacific recognise the importance of user experience, with some turning to data and artificial intelligence to improve consumer engagement. Missteps, though, will happen if marketers fail to understand their customers and rush to adopt emerging technologies without [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Weak demand for voice assistants; Advertising is enhancing commutes; and [...]

Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before it, the likes of ‘big data’ and ‘growth hacking’, AI has been billed as having transformational capabilities, and able to [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile [...]

Elon Musk is all for it, Mark Zuckerberg warns of its dangers – and, as if to prove the point, Facebook recently had to shut down parts of their AI experiment after chatbots had become too clever and invented their [...]

AI is slowly creeping into all aspects of our lives – retailers are introducing chatbots, stock market shares are traded algorithmically, and driverless cars are in the final testing stages. We’ve already seen programmatic trading change the ad industry completely [...]

Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it, marketers should leverage this to better focus on producing value-added quality. AI marketing systems could watch and analyse consumers' digital [...]

As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to turn to solutions that can help them analyse patterns and identify correlations. The answer here lies in 'deep-learning algorithms', which [...]

AI is quickly becoming the new buzzword in advertising, but there is more to AI than just machine learning, the most talked about aspect in the AI family. Writing exclusively for ExchangeWire, Gregory Yates (pictured below), CMO, RICG, explains the [...]

How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial  director, Joel Christie, explains how artificial intelligence can fix the failings of outdated marketing to meet and exceed the expectations for generations to come. The digital economy is by its [...]