Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few [...]

Today (7 December) ExchangeWire has announced the appointment of Lindsay Rowntree (pictured) as head of content. Rowntree joins the growing, London-based, ExchangeWire team. Her appointment follows ExchangeWire’s approach of hiring from within the industry. Rowntree joins ExchangeWire from Starcom MediaVest Group, [...]

We are just under two weeks out from our sixth ATS London event – and we have only a handful of tickets remaining. This year's ATS London is coming at a time of huge change in our industry. As programmatic media [...]

If click fraud was the defining ad tech story of 2014, then it would be fair to say that ad blocking would be its successor in 2015; with several high-profile stories in the mainstream press noting its rising disruption in [...]

Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the tech. Programmatic, digital out-of-home (DOOH) has been pioneered in APAC, and is now being exported [...]

Thomas Servatius, IPONWEB, head of client services, speaks to ExchangeWire about the merits of the much-maligned practice of retargeting web users with ads, including how not to fall foul of commonly occurring mistakes in the industry. Bombarding web users with the [...]

Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing [...]

In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native. ExchangeWire Research debut The majority of marketers believe believe programmatic advertising adds value to their campaigns, [...]

Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as cautious when it comes to embracing the programmatic media-buying revolution. However, the ADTRADER Berlin Conference hosted today (2 June) will see [...]

In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad tech scene; German court case points trouble ahead; ATS Paris shines light on the way [...]