In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As global [...]

In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]

TheViewPoint is presenting its second webinar in the TVP Talks series, where Ad Tech enthusiasts can join the discussion on innovative ideas and best practices in the CTV space. Ad gurus and leading publisher experts will share their views about [...]

Smart AdServer, the leading independent ad monetisation platform, today announced the appointment of respected ad tech leader, Teiffyon Parry, as EVP global demand to drive continued growth of the company’s demand offering. Parry, who will manage the company’s demand group [...]

ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is continuing its growth in the UK market with the appointment of Richard Hughes as agency director. Richard previously worked at The Guardian for 7 years, [...]

Videogyan, a kids animation studio with over 20 million subscribers on YouTube, has announced its cooperation with VlogBox in an effort to expand their reach across new audiences and distribute their content through multiple CTV platforms. For the initial phase of [...]