In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: MetaX Software makes its debut at Brazil's ProXXIma, where it discusses the opportunity offered by CTV; the ACCC publishes its [...]

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Tom Sharma will join the company as chief product officer, effective November 2, 2020. This critical new hire will accelerate IAS’s global product expansion, including plans [...]

Video advertising platform Unruly today released a study that investigates consumer attitudes and consumption habits in Singapore around connected TV (CTV) during the COVID-19 pandemic.   CTV consumption is on the rise in Singapore, with previous research by Unruly showing that 43% of Singapore consumers are spending more [...]

With more and more people consuming content via streaming, customer behaviour is changing dramatically during the pandemic. The large screens of TVs have been gaining even more relevance, which has helped to accelerate the popularisation of advertising on Connected TVs [...]

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform, today announced that Katie Evans has been named chief operating officer of the company. In this newly created role, Katie will be responsible for scaling Magnite’s global service operations and [...]

Allroll, an innovative ad tech company for channel owners on Roku, has announced the launch of its platform, setting a new movement of performance-based advertising on Roku. The core purpose of the platform is to enable content providers of the [...]

Digital marketing is constantly evolving, and each dramatic change comes with its own set of challenges. Today, the industry is consumed with fostering transparency, and adhering to ever-tightening privacy regulation. What’s more, Google’s commitment to terminate third-party cookies from its [...]

Integral Ad Science (IAS), the global leader in digital ad verification, today released the results of a new research report exploring 'The Impact of Stay-at-Home Behaviours on CTV’ among Indonesian and Australian consumers.    INDONESIAN REPORT: Connected TV (CTV) has become mainstream in [...]

VDX.tv, a global technology company specialising in digital advertising, has published a whitepaper on the topic of Advanced TV. The guide provides a detailed explanation of what Advanced TV is in all its forms, why it is important to consider [...]

Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailor-made video-driven experiences across screens, including connected TV (CTV) and over-the-top (OTT). This [...]