In today's ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is [...]

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou [...]

In today's ExchangeWire news digest: the ICO informs parliament that it has ordered WhatsApp not to share any user data with Facebook; Apple reveals more details about when the changes to their IDFA will take place; and Facebook News arrives [...]

Dennis Publishing, one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with [...]

Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up [...]

With tougher regulations and higher consumers consciousness, data, and what companies do with it, was a key topic throughout 2020. With players across the industry working tirelessly to develop privacy-centric solutions that can provide marketers with valuable data whilst building [...]

British ad tech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme.  Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies. The technology reads the [...]

Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers' reach their audiences. Against a backdrop of global turmoil, [...]

Semasio expands its leadership team and welcomes Miguel Araujo as director of Data Science, where he will be responsible for the data science department and report to Kasper Skou, CEO and co-founder. Miguel comes from Feedzai, where he most recently served [...]

Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective [...]