Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers' reach their audiences. Against a backdrop of global turmoil, [...]

Semasio expands its leadership team and welcomes Miguel Araujo as director of Data Science, where he will be responsible for the data science department and report to Kasper Skou, CEO and co-founder. Miguel comes from Feedzai, where he most recently served [...]

Fast-growing data-smart marketing services company Silverbullet announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay, bisexual and trans equality charity, recently partnered with a broad collective [...]

In today's ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon's Prime for anti-cancellation tactics; and content recommendation "chum boxes" are as guilty of spreading [...]

Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent Score (CIS). CIS offers brands a privacy-first advertising solution that enables more powerful and effective live ad targeting. The Consumer Intent [...]

Adverity, a leading marketing data intelligence platform, has ranked number one in the Momentum Grid Report for Big Data Integration in the G2 Winter 2021 Report. It also continues to be recognised as a momentum leader across four other categories [...]

In today's ExchangeWire news digest: the FTC has ordered Big Tech firms to explain their practices for handling their users' data; Facebook reasserts its interest in India as it prepares to host 'Fuel for India 2020'; and 2021 will see [...]

Audiencerate, the platform specialising in agile data monetisation has announced its global integration of ID5’s independent identity solution to increase efficiency, and maximise the value of its data and inventory.  The integration will see Audiencerate expand its data offering and increase its [...]