Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, leveraging Google display & video 360’s custom bidding feature, which has reduced customer acquisition [...]

Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. Designed to help new and existing OOH media owners monetise cost-efficient smart screens, the new Broadsign solution supports the LG [...]

Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns.  Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]

Making Science, technology and digital marketing consultancy specialising in e-commerce and digital acceleration, announced its entry into the German market alongside the German company, pilot. pilot is an independent agency that works with well-known, international, consumer goods brands, for example, [...]

Integral Ad Science, a global leader in digital media quality, today (26th April 2022) released a new research study, The Power of Context in India, surveying over 500 Indian consumers. This report from IAS explores how context influences consumers’ perception [...]

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and focus more keenly on the open internet. They say there are decades where nothing happens, and weeks where decades happen. Just [...]

Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]

Scibids, the global leader in artificial intelligence for digital marketing, is pleased to announce the appointment of Nadia Gonzalez to the newly-created position of chief marketing officer. The creation of the role and the decision to hire ad tech marketing [...]

Privacy-first contextual intelligence platform NumberEight and digital audio advertising platform AdTonos have announced a cross-media partnership aimed at expanding contextual targeting capabilities for audio advertising, including in-game audio advertising. The world of digital advertising is going through an audio renaissance. The [...]