Ahead of ATS Madrid 2022, Taptap Digital's Emma Gold writes about how programmatic DOOH was successfully leveraged by Brico Dépôt Iberia, and how Taptap's Sonata Location Intelligence helped the company choose the right screens to reach their target audience. Brico Dépôt [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, today (20th April 2022) announced a partnership with Clear Channel Outdoor LatAm, the leading out of home (OOH) media advertising company in Latin America. Through this [...]

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today (4th April 2022), announced an expansion of its programmatic operations in Italy. As part of the announcement, Hivestack has signed several local OOH/DOOH media owners [...]

Edison Interactive (EI), a leading out-of-home (OOH) content management system for connected screens in golf cars, rental vehicles, hotel rooms, and beyond, has today launched its first digital out-of-home (DOOH) self-serve platform in partnership with DanAds, the world-leading provider of [...]

Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, and Asia, to bring In-Play advertising to the group’s clients JGroup will now [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with KanBan Culture, a privately owned programmatic digital out of home (DOOH) media owner in Taiwan. Through this new partnership, KanBan Culture’s DOOH [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced the appointment of Kira LeBlanc as global CMO. LeBlanc joined Hivestack in early 2021 when the company announced its global expansion and has since [...]

Out of Home (OOH) media specialists Talon Outdoor and the leading global digital OOH marketplace, VIOOH, have formed a strategic partnership to enable Talon’s clients to activate smart, dynamic DOOH campaigns. The new partnership will utilise VIOOH’s exclusive access to premium [...]

Traditionally, out-of-home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research into the effectiveness of its Programmatic Demand Side Platform (DSP), Atlas, has shown that OOH can also payback on [...]

Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]