Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.  The investment supports Adtelligent’s strategy to offer advertisers unified access to [...]

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side tooling, verification infrastructure, and service innovations, as well as the launch of a new DSP offering designed for small and mid-sized agencies. According to [...]

We spoke to Matthew Beck of Nano Interactive, about DSP- vs SSP-centric activation, and how agentic AI could reshape programmatic pipes...

MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) designed for brands and agencies executing both branding and performance [...]

GeoEdge, the global leader in malvertising protection, is proud to announce a strategic partnership with Carty, a next-generation DSP built to power global e-commerce growth. As Carty expands across the programmatic marketplace, integrating GeoEdge’s ad quality and malvertising protection technology ensures [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (16th October, 2025) announced it has licensed its automatic content recognition ("ACR") audience segments to Yahoo DSP.  Through this collaboration, Nexxen’s ACR audience segments will [...]

Shirley Marschall draws up the battle lines as Amazon, Google, and The Trade Desk prepare to enter DSP combat…

Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease. Since its launch last year, Pentaleap [...]

In today’s Digest, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling , Spotify joining Amazon DSP, and NBCUniversal and YouTube TV inking a deal to add Peacock [...]

In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]