Zoom Media, the parent company of GymTV, has announced today (28th August, 2025) a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), to expand programmatic access to GymTV’s premium video inventory across the United [...]

In her latest musings for ExchangeWire, Shirley Marschall dives into the pitfalls of playing it safe and choosing the incumbent behemoths, over smaller yet better alternatives. There’s a pattern in ad tech. No, not a technical one. Nope, this is not [...]

We look at some of the biggest announcements from Cannes Lions this year, focusing on DSP tie-ups and partnerships in the agency world.  It’s been a scorching week, the sun shining down and the thermometers hitting 30° – and that’s just in [...]

Adform, the most powerful and safe media buying platform built for game changers, today (12th June, 2025) announces the launch of its new digital-out-of-home (DOOH) planner within Adform FLOW.  The tool will initially roll out across 15 markets and unify DOOH [...]

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [...]

Relevant Digital has released new insights from its recent Demand Path Optimisation (DPO) Survey, conducted among leading independent supply-side platforms (SSPs). The results indicate that publishers who actively manage and enrich their ad inventory can gain a competitive advantage in [...]

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising ecosystem? Harry Menear examines the evolution of SSPs and DSPs. Thanks largely to trade media coverage over the last few years, [...]

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP), in the US. Hawk is a cost-effective DSP that allows advertisers to access audiences that have been curated on the [...]

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]