I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it was probably justified. If you were to stand back from it all and look at the current fragmented [...]

How important is a DMP in managing and leveraging data for automated display buys? Is it a necessary piece of the buy-side stack? One of the vendors offering a DMP solution in Europe is Lotame. ExchangeWire spoke [...]

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]

Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks about YD's current positioning in the market and the opportunity in the European exchange market for the company. Can you [...]

How The Exchange Space Has Evolved Across Europe In 2010 There has been a big shift in the main European markets over 2010. DoubleClick Adx, AppNnexus, Rubicon and AdMeld have all made big inroads into Europe this year. Mid-sized and large [...]

<img src="https://www.exchangewire.com/wp-content/uploads/pt.gif"The Google Acquisition And How It Impacted The Invite Media Offering Not too much has changed in terms of what we offer our clients – we’re still 100% focused on delivering the best DSP technology with a market leading professional [...]

What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market? Caspar Schlickum, Managing Director, Europe and UK at The MIG, sat down with ExchangeWire this week to discuss [...]