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  • Call for Ad Quality Charter; adsquare & Adobe Join Forces

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad quality charter; adsquare partners with Adobe; iotec’s Mobile Transparency Report; Ad fraud alliance between Vidstart and Forensiq; DPRI revenue decreased [...]

  • Viewability-Rate in Deutschland steigt; Adjust kooperiert mit Line

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Viewability in Deutschland im Aufwärtstrend; Adjust expandiert Angebot in Asien weiter; The Adex holt Andreas Kranki; und Fünf Fragen an Olaf Mahr, MD [...]

  • IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability [...]

  • Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird

    Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below), managing director of Yieldbird, ad inventory optimisation specialists, headquartered in Poland, with strong presence in the Central and Eastern Europe [...]

  • BVDW fordert europäisches CfBA-Chapter; Meetrics erweitert MRC-Akkreditierung

    ExchangeWire bündelt jede Woche die wichtigsten Nachrichten aus der Region DACH. Diese Woche: BVDW kritisiert Coalition for Better Ads-Initiative und fordert europäische Interessenvertretung; Meetrics erweitert MRC-Akkreditierung; und Burda Forward weist ungültigen Traffic aus. BVDW kritisiert "Coalition for Better Ads”-Initiative Der offene Brief [...]

  • UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability score in UK improves; BVDW calls for European Chapter for CfBA; S4M and IAS partner; Digital bus ads by Exterion; [...]

  • Better Transparency In-House Could Cost German Agencies Business

    The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ [...]

  • Kritik an ePrivacy-Verordnung; Mobiler Ad Spend wächst

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ePrivacy-Verordnung stößt auf Kritik; Mobile überholt Desktop; DAX kommt nach Deutschland; und Fünf Fragen an Gerald Banze, Q division. BVDW übt harsche Kritik an [...]

  • Video Ad Spend Tops Banner Ad Spend; Global Expands DAX to US

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Video overtakes banner ads in IAB ad spend report; Global expands DAX to US; Alchimie and CMP partner; New IAB 'Gold Standard' initiative; [...]

  • CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API; Neuer CTO bei virtual minds; und Fünf Fragen an Martin McDonald, Tealium. Handlungsbedarf bei CMO-Rolle in [...]