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  • Admix & JGroup Partner to Bring In-Play to MENA Brands

    Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media powerhouse of subsidiaries across the Middle East, Europe, and Asia, to bring In-Play advertising to the group’s clients JGroup will now [...]

  • PubMatic Expands Leadership Team in EMEA

    PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

  • Zefr Announce the Appointment of Emma Lacey as Senior Vice President EMEA

    Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In [...]

  • An Open Letter to the Advertising Technology Industry from MGID

    Russia's attack on Ukraine stretched into its sixth day on 1st March, with a huge armoured convoy moving toward the capital, Kyiv, and major cities hit by more heavy shelling. So far, at least 102 civilians in Ukraine have been killed [...]

  • Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office

    Global attention measurement platform Amplified Intelligence is expanding into the UK.  The Adelaide-based company – a global leader in the research and measurement of online human attention – is opening a new regional HQ in London, and has appointed Unruly’s global [...]

  • Making Science Continues International Expansion With Two Acquisitions in Q1 2022

    Making Science has announced a 70% interest in United Communications Partners Inc. (UCP), the owner of a 100% interest in Tre Kronor Media, the full service media agency with locations in both Sweden and Denmark. Speaking of the news, Niclas Fröberg, chairman [...]

  • impact.com Partners with Norsk Tipping to Drive a Sophisticated Partnership Strategy

    The leading partnership management platform, impact.com, has announced a partnership with the national lottery in Norway, Norsk Tipping, having won a highly competitive public tender. It will now take on Norsk Tipping’s performance programme; the most significant in Norway.  Norsk Tipping [...]

  • impact.com Partners with Lifestyle E-Commerce Platform Ellos in the Nordics

    The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe.  Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]

  • Didomi Acquires Agnostik

    Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

  • Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro

    Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home (DOOH) campaign in the heart of Paris, powered [...]