Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to easily extend skills and services into a new channel and created a RTB market that has grown from USD $0 [...]

Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is driving on with its adoption. Many saw the launch of La Place Media and Audience Square as the first signs that [...]

Ads Get into Apps, In-App Ads Get to the Top It probably wouldn’t be an exaggeration to say that the modern user is almost 100% mobile, regarding both private time and work routine. Due to the fast pace of our lives, [...]

This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we [...]

Poland and indeed the rest of the CEE market is about to erupt when it comes to the future state of data-driven ad buying. Engineering prowess has reigned in the region for some time and the likes of Warsaw are [...]

ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we [...]

Joelle Frijters co-founded Improve Digital in Amsterdam in 2007, since then, the company has now grown to have an international presence. The European SSP provides advertising technology to large publishers that want to build their own Private Ad Exchange and [...]

QUISMA, a GroupM company and a leading performance marketing specialist across Europe, launched in the UK earlier this year. It was a move designed to ensure GroupM kept pace with other competitors such as Publicis, who have Performics in the [...]

Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new "Premium Publisher Platform". ExchangeWire understands that the deal will focus primarily around the ad serving of all of [...]