ATS Paris is now just three weeks away - and the excitement among the French nation is growing. The French love ad trading. The tension is palpable. No seriously. ExchangeWire has put together an intoxicating melange [...]

Mike Nolet, CTO & Co-Founder at AppNexus is confirmed to speak at ATS Paris on October 27. Nolet is a respected veteran of the ad tech scene. He worked as Director of Analytics and Product Manager at Right [...]

The Rubicon Project released a comprehensive report on the state of the data-driven display space today. The report, commissioned in partnership with Econsultancy, presents strong evidence that programmatic display buying is gaining traction among the traditional display buyers and [...]

With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]

After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]

Cyril Zimmermann, CEO, Hi-Media, has been confirmed to speak at ATS Paris on Tuesday, October 27. Having just inked a new partnership with AppNexus to provide dynamic supply to European buyers, Zimmerman will take the stage in Paris to [...]

Andreas Schwibbe is the CEO of adnologies. Here Schwibbe discusses the recent fund raise, the adnologies positioning and the continued evolution in the European display marketplace. Can you give some details on this new funding round? We have recently raised our [...]

Dennis Buchheim is the GM, Scale Display, Microsoft Advertising (MSA). Here Buchheim discusses the Microsoft ad exchange roll out In Europe, and what impact it will have on the European market. How will the new Microsoft exchange fit into the [...]

Peer39 announced this week that is making its semantic targeting solution available in a number of European languages. Here Andy Ellenthal, CEO, Peer39, discusses the multi-lingual offerings now available in Europe, and how it will help European display buyers. Can [...]

With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this morning a new partnership with AppNexus to make available its inventory in real-time through its new ad exchange. [...]