Following a sneak peek of the results at ATS London 2022, ExchangeWire and Scibids have launched their latest Insights & Attitudes report: Solving UK Marketing Challenges with AI. In this article, Rémi Lemonnier, co-founder and president at Scibids, expands on some [...]

DoubleVerify , a leading software platform for digital media measurement, data, and analytics, announced an exclusive partnership with Scope3, the pre-eminent source of truth for supply chain emissions data for organisations seeking to make carbon-aware business decisions. The DV/Scope3 partnership will [...]

Today's ExchangeWire news digest focuses on news from the 2022 Cannes Lion International Festival of Creativity, including: Ukraine president Zelensky urges the ad industry to focus on the Russia-Ukraine conflict; Greenpeace France activist and former Cannes Lions winner storms the [...]

Picnic, the social display marketplace, today (June 17th, 2022) announced that it will now measure and automatically compensate the cost of supply chain emissions for all media campaigns across its advertising customer base.   The announcement, made in partnership with [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that all of its global data centres are now powered by 100% renewable energy. The company achieved this significant milestone as it embarks on a comprehensive, [...]

Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]

Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the [...]

Ads for good platform Good-Loop today announced it has planted over one million trees in just five months through its This Ad Plants Trees ad format The new green media unit, which rewards viewers’ attention to ads by funding tree planting [...]

In this exclusive Q&A, Guy Jones and Oliver Deane, founders of The GoodNet, talk to ExchangeWire about how brands can educate consumers to adopt socially positive lifestyles, how brands and publishers can collaborate to advocate for sustainability, and the future of The [...]

In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead. 2022 will see more agencies take [...]