Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.  This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]

On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing... As 2023 draws closer to an end and next year’s budget planning is in full [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]

This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads…  Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]

Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align [...]

One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]

Sharethrough, one of the top global independent omnichannel ad exchanges,  announced the launch of the Net Zero Publisher Programme. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their [...]

IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired ad tech veteran Bernie Sham as the company’s new product marketing director.   Sham, who has worked in the ad industry for [...]

The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies to use innovative third-party solutions to help reduce corporate and supply chain emissions.  As part of the launch, Cedara has partnered [...]