Neustar & Permutive Partner to Provide Addressability, Scale & Privacy to Digital Advertising
The partnership unlocks targeting across high-quality publisher inventory without the use of third-party cookies and device IDs. Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted connections between advertisers and publishers by bridging the gap between [...]
InMobi Exchange Integrates with In-App Header Bidding Solutions, Reducing Friction and Optimise Competition for Premium In-App Inventory
InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering in-app header bidding across substantially all major mediation platforms, including AppLovin MAX, Amazon Transparent Ad Marketplace, Fyber FairBid, Google Open Bidding, ironSource and MoPub Advanced [...]
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