DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific [...]

Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, [...]

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]

Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success stories connecting attention and full-funnel advertising outcomes.  The guide encompasses 45 case studies across 18 verticals, showcasing how Adelaide’s AU metric [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand, and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With [...]

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?  The death of third-party cookies, the end of [...]

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of its Quality Attention™ measurement product, the first to unify media quality and eye-tracking with machine learning. The new offering provides [...]

On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [...]