Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]

OneTag, the innovative programmatic technology company, today (January 31st, 2023) announces the appointment of Tom Jenen as chief revenue officer, Niki Stoker as global senior vice president of demand, and Lina Adelt as global marketing director. With a combined experience [...]

Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop that enables advertisers to measure the carbon footprint of their digital campaigns. The partnership will see Good-Loop’s proprietary green media technology [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the appointment of four strategic commercial hires in the Europe, Middle East, and Africa (EMEA) region. Brandon Whitelock, Steve Sargent, Jonathan Lucas, and Taha Crorie, all join [...]

National World, a leading UK media company, announced today (24th January) the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to [...]

Lotame, the global technology company that makes customer data smarter, faster, and easier to use, today announced the launch of Spherical, a next-generation data platform to accelerate first-party data, whether companies have it or need it. With Spherical, marketers and [...]

Cedara, the carbon intelligence platform, announces today (January 20th, 2023) the release of Cedara Factors, which will play a critical role in helping media companies build emissions factors tailored to their industry and not supported by the major global emission [...]

In today's ExchangeWire news digest: the EU announces a new plan for cleaner tech; the latest IPA Bellwether Report suggests market growth despite economic downturn; and CoinDesk explores a partial or full sale. EU Commission reveals Green Deal Industrial Plan The president [...]

In today's ExchangeWire news digest: Robinhood launches a new independent media brand; SoftBank pulls out of its GoMechanic deal following due diligence checks; and Roblox's reported increase of daily active users sees shares grow. Robinhood launches Sherwood media brand Retail media platform [...]

Today (January 11th, 2023), Cedara, the first end-to-end carbon intelligence platform, is announcing the release of its Media Taxonomy for the media & advertising industry. This taxonomy allows media companies to categorise carbon emissions by the specific media category they [...]