Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder. "Es ist großartig zu sehen, wie die Teams bei [...]

In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]

Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and [...]

GumGum, the leader in contextual intelligence technology, has announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced that Jose Ramirez will join the company as SVP, technical customer operations effective August 9, 2021. Ramirez will be based in New York and report directly to [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world's leading Commerce Media Platform, today announced financial results for the second quarter ended June 30, 2021 that exceeded the Company's quarterly guidance. Second Quarter 2021 Financial Highlights The following table [...]

British food manufacturer Samworth Brothers has awarded its consolidated media account to the7stars. The appointment follows a competitive pitch process managed in-house and held entirely remotely. the7stars is tasked with helping to drive innovative, media-neutral planning across the product and brand [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the appointment of Saurabh Khattar to lead sales operations in India, working with brands, agencies, publishers, and platforms in the region. Based in Delhi, Saurabh reports [...]

GumGum, a global media and contextual intelligence company, today announced that it is the first independent ad tech provider to have achieved Media Rating Council (MRC) content-level accreditation for contextual analysis, brand safety and suitability. GumGum’s content-level solution, Verity, goes [...]

In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021 judge, discusses data privacy from the strategic marketing standpoint. “The rain came down, the floods came, and the winds blew, and [...]