The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for ad tech players and agencies need to be addressed if this potential is to be fully [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space.
1. Facebook acquires LiveRail
The big news this week was Facebook’s purchase of video SSP LiveRail for an undisclosed sum with the pairing of the two indicating the [...]
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07.
This is our biggest event yet in Singapore, and we look forward to hosting senior decision makers from the [...]
Ahead of next week's ATS Singapore, Stuart Bartram, Rubicon Project managing director, APAC, asks some key questions facing the South East Asian market.
Asia is the world’s mobile phone market: not only is it the beating heart of handset production and [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Programmatic pegged at 28% of UK display ad market
Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to [...]
We will be holding our first event in New York on November 4th at the School of Visual Arts.
ExchangeWire is the global voice for ad tech and the exploding programmatic ad sector with events in Tokyo, Singapore, Sydney, Berlin, Stockholm, [...]
Ahead of next month's ATS Singapore on 7 July Byron Munson, Videology, regional director, APAC, discusses what it will take to attract brand spend (which has historically been the domain of TV budgets) to digital video in a world of [...]
Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase.
Ahead of next month's ATS Singapore
The traditional, linear path to purchase is being supplanted by the meandering paths of the modern consumer and [...]
Alex Khan, Adap.tv, managing director, South East Asia, will be speaking at next month's ATS Singapore event on 7 July, to explain his opinions on why advertisers and publishers still relying on manual processes just won’t be able to scale [...]
Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its next CEO will be, but does claim to have cracked a key component in the mobile advertising conundrum by introducing [...]
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