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  • Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

    The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too much talk, but not enough action. ExchangeWire spoke with Adam Gilsenan (pictured below), former head of trading at The Daily [...]

  • Twitter & Apple Fail to Meet Expectations

    Yesterday (26 April) analysts forecast the first ever quarterly decline in iPhone sales on a year-over-year basis. Overall expectations for Apple (NASDAQ:AAPL) earnings were bleak. Analysts' predictions were realised - and stock fell by 8%. This quarter marks Apple's first quarterly sales [...]

  • Engagement: The Next Evolution of Viewability

    There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media echo chamber for some time. As attention shifts from desktop to mobile, this topic continues to plague many marketers and [...]

  • EU Approves GDPR; House of Lords Wants More Transparency on Online-Platforms

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves GDPR; House of Lords comments on new regulations; TabMo receives funding; Partnership between Unruly and The Trade Desk; and Eyeota [...]

  • Telstra Unveils Online Video Platforms; MediaMath Brings Training Programme to APAC

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Telstra unveils online video platforms; MediaMath brings training programme to APAC; Datalicious sets up APAC HQ; Dentsu [...]

  • Ad Blockers on the Rise in UK; 51% of Marketers Buy Display Ads Programmatically

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad blockers on the rise in the UK; Half of [...]

  • Plugging Location Data Gaps in APAC

    With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and gain a better understanding of their targeted audience. There are, however, key issues associated with data accuracy that marketers in [...]

  • Going Native: Mobile Advertising Genius or False Economy?

    Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really work? ExchangeWire speaks with Rakhee Jogia (pictured below), regional director of Rakuten Display Europe, Rakuten Marketing, about what brands need [...]

  • Digital Ad Spend Fastest Growth in 7 Years: Experts Comment

    The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in 2015, with all aspects of digital media seeing a growth and 60% of display ad spend being traded programmatically. The report, [...]

  • UK Ad Spend Tops £8.6bn; Appointments at The Trade Desk & Plista

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad Spend report; Appointments at The Trade Desk and Plista; StickyADS.tv tackles fraud; and Adform launches header bidding solution.  UK ad spend [...]


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