VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library [...]

Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst [...]

Taboola, (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today (29 November) announced a multi-year renewal of their partnership with Future – the global platform for specialist media that reaches [...]

Smart, la plateforme indépendante de monétisation publicitaire, est devenue en 20 ans un acteur majeur de l’adtech à l’échelle internationale. Dans ce contexte et avec la volonté de promouvoir une industrie plus saine et plus transparente en matière de collecte, [...]

Smart, the independent ad monetisation platform, have become a major player in the global ad tech industry over the last 20 years. The desire to promote a healthier, more transparent industry in terms of data collection, management, and sharing led [...]

MKMG, a Ukraine-based global distributor and producer of video content, have begun collaborating with VlogBox, a global video distribution, monetisation, and advertising platform, to explore new placements in the rapidly-developing OTT space.  The company owns a set of CTV apps developed [...]

Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten [...]