InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today announced a partnership with Anzu.io, the world’s most advanced in-game advertising solution. The move means InMobi can now provide its advertisers with direct access to [...]

Blue Billywig, the all-in-one online video platform, announces the release of its OTT services. Through the development and release of numerous new interconnected features, Blue Billywig is making OTT offerings much more accessible and affordable for publishers and content creators. The below [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today launched Meson, a truly independent SaaS mediation platform, designed to help publishers white label it as an in-house solution. Publishers will get to fully own [...]

Pubstack is running the online event ‘How to go from a good to a great Ad Refresh strategy?’  In their continuous quest for creating more revenue streams, publishers have tested many monetisation strategies. Among them, Ad Refresh is very efficient, as [...]

Digital audio advertising platform and one of the fastest-growing companies in the audio advertising industry, AdTonos appoints Lisa Stevenson as Business Development Director UK. AdTonos, which successfully monetise podcasts, audiobooks, gaming, music and radio streams across Europe, LATAM and the US, [...]

VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

Echelon Studios, a film distribution and licensing company, has created its second channel - “A to Z Movie Box” - on popular OTT platforms. This decision has been driven by Echelon’s ambition to make its diverse movie and music library [...]

Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst [...]