RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Loyalty schemes losing appeal with customers; UK shoppers demand more integrated omnichannel experience; and The mobile path to purchase.
Loyalty schemes losing appeal with [...]
Personalisation is the buzzword on everybody’s lips in retail at the moment. The question has now moved from whether or not to customise and enrich the customer experience, to how retailers can do this best. As with any trend, it [...]
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