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  • Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising

    Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap the rewards of programmatic-buying, and tackles rampant inertia over click fraud, plus the lurking threats to the agency model status [...]

  • Programmatic For The People

    Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must [...]

  • ‘Trust, Premium Supply And Efficiency,’ Nick Hugh, Yahoo’s head of advertising solutions, on how it will differentiate Yahoo Ad Exchange

    With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of his successor Stuart Flint’s imminent defection to Microsoft, it’s been a rocky start to the year for Yahoo. A Yahoo [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Criteo issues first quarterly earnings post-IPO In its first financial filing since it launched its initial public offering (IPO) last year, France-based Crieo reveald its closed 4Q [...]

  • How AOL, Google And Yahoo Are Jockeying For Larger Brand Budgets

    The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a deal with ComScore to improve real-time campaign measurement data, as the resurgent AOL commits to opening more premium ad inventory [...]

  • How Will Marketers Buy And Sell Media in 2020?

    What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use [...]

  • Brands Told To Shape Up Their ‘Inert’ Mobile Advertising

    Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve your mobile advertising,” calling on them to back the HTML5 web standard. The call was made today (10 February) via an [...]

  • Big Data – What Does It Really Mean For Digital Marketing?

    Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way. For the last few years people have been talking a lot about big [...]

  • The ATS Events Announced For 2014

    We have yet to put our ATS event calendar live for the year so we felt it we'd better to inform our global readership of some key dates to lock down. Ad Trader Conference, Tuesday, April 08 First up will be our [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Google Settlement Ends Three-Year Legal Dispute Google has succumb to pressure from the European Commission, agreeing to give rivals’ links the same prominence as its own in [...]