Innovation over the past few years has been moving at an astonishing pace, but one of my biggest bugbears, along with I’m sure 80% of digital marketers, is the fact that self-service DSPs and many managed service display partners still [...]

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]

We do like a good infograph with tasty data points on them. The Videology "European-Market-At-A-Glance" infograph has some interesting data for video trends across the European market in Q2. Again we see FMCG blazing a trail in terms [...]

For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes. So many point solutions. Where did it begin and where did it end? How could [...]

SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire spoke to Andrew Moore, European Managing Director at SpotXchange about the report's findings. Overall what [...]

We've decided to go app crazy at this year's ATS London. There will be no more paper programs, as the world needs to be saved. We have teamed up with Noodle Live to bring you the first ever ATS London [...]

Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year's ATS London. Here he discusses the paths that can be taken for those seeking to innovate and customise in ad technology, and how most will look beyond [...]

To paraphrase an old saying, we can choose what decisions we make, but not the consequences. It’s time for the publishing industry to wake-up and see the decision that’s causing their demise. As publishers flounder, ad agencies, as well as ad [...]

The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces written about the subject, as well as the IPO frenzy, have been too numerous to [...]

Turkey is Europe’s fastest growing market in terms of online display spend, registering 30% year-on-year growth in 2012 alone[1]. As an emerging market it has parallels with early-stage UK growth, along with all of the opportunities that go with it. [...]