SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal Mohan, VP of Display Advertising Google, who gave us a presentation titled “Programmatic for the People”. - Programmatic buying moving from performance [...]

Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an interesting change of strategy from Google, as it will allow premium pubs both to scale and build out a Publisher [...]

This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media buying through the Facebook ad-exchange, FBX. The hype surrounding FBX has been executed beautifully by the PR machine at Facebook, [...]

Dr. Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist, at IPONWEB. Mouzykantskii is a keynote at this year's sold out ATS London. Here he discusses the current state of the real-time eco-system, the IPONWEB proposition and why an [...]

Curt, can you describe The Weather Channel’s (TWC) business for us? What are advertisers buying into? Here’s how I’d describe our business: on the media side, we’ve got The Weather Channel and Weather Underground. TWC is the leading provider of weather [...]

Today, AppNexus announced that AppNexus, world-leader in Real-Time advertising technology, will be used as the new platform for the Orange ad exchange across Europe. Known as the Orange Ad Market, the exchange has been in business across the key markets [...]

A major part of ATS London is around the growing theme of ‘programmatic premium’, which MediaMind are speaking to, but how can programmatic coexist with premium? Many companies in the programmatic space today are limited with the capabilities of their solutions, [...]

As businesses begin to wake up after an Olympic hangover, questions can be raised about what they can take from the spirit exhibited throughout the games. Maybe a focal point to think about is the pace of change online. Sir [...]

Rubicon Project announced that it has signed a deal with eBay to create what could be the "UK’s largest private marketplace". The deal represents a major coup on many levels, not least because it means Rubicon will be optimising up [...]

adscale, Germany's largest ad market, has released its bi-annual report on the state of the German display space. The data released in the report contains some interesting trends from Europe's biggest market, and signs showing that the real-time ad market [...]