Sorosh Tavakoli is the founder and CEO of Videoplaza. Here he discusses the recent the Videoplaza solution, the recent series B fund raise, and trends in the video ad market.
For those unaware of the Videoplaza proposition, can you give [...]
The PostView is a new column written by senior execs working in the European online advertising industry. There have been a lot of pieces recently putting forward the argument that reducing the volume of ads on a page could help salvage/preserve [...]
Le Trading Media
In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]
Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display will be good for the industry.
Many advertising agencies and clients made moves in 2011 to take direct control of [...]
Damian Routley is Director at Glow Digital Media Limited, a Facebook-buying solution based in London. Here he discusses the possible roll out of sponsored stories on Facebook's mobile channel - and why with 400 million active mobile users FB [...]
This is the first post in our new column Euro Round-up. Please forward all Euro market stories and press releases to press@exchangewire.com.
Glow Machine Now Available In The AppNexus App Marketplace, Adding Facebook Ad Buying In The Ad Stack
If you were [...]
Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox's strict processes and [...]
The PostView is a new coulmn written by senior execs working in the European online advertising industry.
They used to be the kings and queens of media arbitrage. The ad tech watering holes of Goodge street and Dusseldorf would only [...]
Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market.
Can you give an overview of Amobee and its offering [...]
The long awaited programme for ExchangeWire’s first Ad Trading Summit in the Southern Hemisphere – ATS Sydney - has been announced. With keynotes from some of the biggest and brightest in the industry from the APAC region, the ATS [...]
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