In his latest column for ExchangeWire, Gareth Davies (pictured below), founder and CEO, Adbrain, keeps us informed of the evolving trends of cross device and what the future holds for people-based identity. In a recent post for ExchangeWire, I argued the strategic [...]

A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with 44% of respondents reporting [...]

This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile ad targeting operations in the region; Abril Group launch an e-commerce marketplace with items curated [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört Visual IQ; Sven Bagemihl wird Geschäftsführer für Neustar Deutschland; Süddeutsche Zeitung gegen Adblocker; und Vier Fragen an Thomas Bindl, Refined [...]

In the latest column by Daniel Spears (pictured below), programmatic director, Guardian News & Media for ExchangeWire, Spears writes about how, as a publisher on the buy-side, the power of audience data is an invaluable asset versus overreliance on sometimes [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by Criteo; Support for DigiTrust; MediaMath integrat with AdX; DAX Listener ID; Vertical video by Teads; [...]

Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while there were also increases in revenue for its ‘Other Bets’ segment. Financial Highlights  “We had a [...]

The rapidly expanding influence of technology in the media and advertising space has promised to usher in a new age of transparency from all those involved in media and data execution: agencies, media, and tech partners. As Ryan Kangisser (pictured [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers have the appreciation of the C-suite; Video’s viewability comes [...]

As brands continue to realise that the rules of engagement have changed, they are searching for new ways to create impactful connections with their consumers. For most marketers, this is happening through content. But, as John Ferber, chairman, Bidtellect points out, what [...]