ExchangeWire rounds up some of the biggest stories in the European ad tech sector, and in this week's edition: Media owners unite to take on Google; AOL and Kenshoo ink social targeting deal; UK public service broadcaster begins trading programmatically; [...]

eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying following lessons learned during its 'Programmatic Only Week'. This comes just a day after AppNexus revealed it bought Yieldex to [...]

ExchangeWire Research's weekly round up brings you up-to-date research findings from around the world, with insight from Rebecca Muir, head of research and analysis at ExchangeWire. In this week's edition: eMarketer’s curation of its latest coverage of issues affecting marketers seeking [...]

AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct. The integration of Yieldex [...]

Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their resources and forming a global publisher collective called Pangaea, that will let advertisers access audiences [...]

Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]

ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Ad Tech not dead yet as Exelate exits For $200 million; Zalando buys Metrigo for $3 [...]

Ben Crain, Improve Digital, chief strategy officer, says the full automation of the media sales transaction is all but inevitable. Just as ‘ecommerce’ is now simply ‘retail,’ you can rest assured that full automation is coming to media sales. “The future [...]

This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll be glad to know it wasn't the usual spammy "top five ways YOU can become a C-level parody by observing [...]

Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still largely the domain of 'legacy' businesses from the sector. Barring a few exceptions, mobile advertising is a minority [...]