ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad Spend study finds 23% of digital is spent on mobile; Millennial Media's SMART report; Nielsen's Digital Landscape Survey; Tribune Media [...]

ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of [...]

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm, explains the need for prospective entrants to dispel previously-held prejudices, and tap into the region's [...]

ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this week's edition: Rubicon Project buys Chango; Xaxis buys ActionX; Programmatic spend increases 72% year-on-year, and "industry-first" pricing model launched. Rubicon buys [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: research from Experian shows that Chief Digital Officers (CDOs) [...]

This week Rubicon Project bought ad network Chango for over $100 million, mostly in stock. This was an interesting acquisition, not because Rubicon bought a buy-side company, but more a realisation of the difficulty in building a 100% SaaS-based ad [...]

The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris, ExchangeWire examines the French market, where publishers there were early to adopt this approach, exploring [...]

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO. Programmatic adoption [...]

ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week's edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with [...]

ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported [...]