iion, the leading game advertising platform, today (21 July, 2025) announced a strategic partnership with TCL, a top global tech brand in display technology and consumer electronics. This collaboration integrates iion’s game advertising capabilities into TCL’s connected TV (CTV) ecosystem, [...]

Adform, the most powerful and safe media buying platform built for game changers, today (17th July, 2025) announces a strategic partnership with Airtory, the world-leading creative management platform, to transform connected TV (CTV) ad engagement. Brands and agencies will have [...]

Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (16th July, 2025) announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory.  Through this partnership, Adalyser’s ActiveVoice [...]

MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month. This exclusive partnership will focus [...]

Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every [...]

In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]

VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]

Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]

Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]

In the light of advertising industry's growing shift toward attention as the core performance metric, Viomba and Nexd are happy to announce a partnership with a plan to integrate creative production with predictive attention analysis in both platforms. As Attention Units (AU) rises to prominence—recently [...]