IP protection and cyber safety company White Bullet today (August 31st, 2023) announces a partnership with Sharethrough, one of the world’s top global independent omnichannel ad exchanges, to help drive a safer, more ethical, sustainable, and efficient open web. With this [...]

Adform, the global programmatic platform, today (August 30th, 2023) announced it will be collaborating with Lenovo to empower the global technology company with greater control over its data, enhance marketing campaign decision-making, and ultimately drive better results for its business [...]

Bidstack, the in-game advertising and video game monetisation platform, and Venatus, the leading publisher monetisation and advertising platform for gaming and entertainment, today (August 30th, 2023) announce a commercial partnership that will give Venatus exclusive access to Bidstack’s extensive video [...]

Adimo, a global specialist in shoppable marketing solutions, has announced a strategic partnership with FirstPartyCapital (FPC), an early stage venture capital firm specialising in ad tech, martech, and digital media. As part of the Scottish company’s move to accelerate its [...]

Taboola, a global leader in powering recommendations for the open web, announced a partnership with realme, the world’s fastest-growing smartphone brand with a global user base of 160 million. Under the partnership, realme will utilise Taboola News to power recommendations [...]

Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Thanks to [...]

Equativ, the global leading independent ad platform, has announced a key partnership with Nano Interactive, leaders in ID-free ad targeting solutions. Under the agreement, all Equativ publisher domains will offer new intent targeting solutions, without profiling or personal data, giving [...]

As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [...]

Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [...]

In today's ExchangeWire news digest: Microsoft and Aptos Labs join forces to bring AI and blockchain technology together; research finds that gaming revenue was lower in APAC than in the rest of the world; and Google's attempt to stem a [...]