Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side customer data infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first [...]

Magners & Good-Loop have launched a new media campaign that raises money to support the UK’s struggling bee population every time someone listens to its ads on Spotify. The new listen-to-donate format was created by the purpose-led ad platform Good-Loop for [...]

the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [...]

Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [...]

Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (Julio 12th, 2023) una asociación con Grupo IMU, la empresa líder en México de medios para exteriores (OOH). A través de esta integración con Hivestack SSP, [...]

Today (July 12th, 2023) Hivestack, the world’s leading, independent programmatic DOOH ad tech company, announced a partnership with Grupo IMU, the leading out-of-home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the [...]

Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention intelligence platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to [...]

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, today (July 12th, 2023) launched a case study where Mastercard partnered with IAS to identify the value and efficiency opportunities in utilising our pre-bid solution.  Mastercard, as a leader [...]

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation  Japan is reportedly [...]