"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Audiencerate & Equativ Partner to Deliver Market-Leading Addressable Advertising
Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]
EX.CO Partners with ID5 to Increase Privacy-Compliant Addressability for Advertisers
EX.CO, The Experience Company, the world’s leading self-serve video technology platform empowering publishers to own their video content and monetisation strategies, today (November 29th, 2022) announced a new partnership with ID5, the market-leading identity provider for digital advertising, to provide [...]
Hivestack Partners with China's Leading Offline Advertising Solution Provider, Focus Media
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]
Wpromote Selects Unruly as a Preferred SSP
Wpromote, a top independent digital marketing agency, named Unruly, a leading omnichannel advertising platform with a specialisation in Connected TV (“CTV”) and video, as a preferred supply partner. With deep and long-term expertise in curating, activating, and measuring video advertising, Unruly [...]
Qwarry Partners With PubMatic to Streamline Semantic Data That Goes Beyond Contextual Targeting
Qwarry has announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership makes Qwarry’s semantic data more accessible to advertisers as advertisers seek out privacy-centric addressability solutions. The gradual disappearance of [...]















Follow ExchangeWire