VIOOH Announces Partnership with Leading French Media Owner in-Store Media

by ExchangeWire PressBox on 13th Dec 2022 in News

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, and in-Store Media, the leader in DOOH retail, announced their partnership in France. This new offering gives advertisers from all sectors the possibility of launching programmatic campaigns on 1,375 DOOH screens present in 320 shopping centres that are partners of in-Store Media throughout France.

These shopping centres target 15 million shoppers every week who come for their daily shopping via the presence of E.Leclerc and Géant Casino/Hyper Fresh Casino hypermarkets as well as to do their shopping and access various services thanks to the shops at their disposal (Selective Beauty, Perfumery, Telecom, High-Tech, Ready-to-Wear, Culture, Parapharmacy, etc.).

A first campaign has already been launched by leading French skincare and perfume brand, Yves Rocher. The campaign was created by marketing performance company, Jellyfish, and was traded via the DSP Displayce, to boost the drive-to-store effect in Yves Rocher stores in in-Store Media partner shopping centres at the end of the year.

“It’s an exciting time for DOOH in France and we are delighted to be partnering with in-Store Media to help continue the adoption of programmatic DOOH in this important market,” said Natalia Escribano, chief commercial officer at VIOOH.

“By combining in-Store Media’s leading shopping centre inventory with VIOOH’s programmatic capabilities, we make it easier for brands to create highly targeted, flexible, measurable campaigns across major shopping centres in France. This offering also enables brands to tap into the shopper audience - who are already in a shopping mindset and have a high average time spent shopping - making this offering extremely desirable from a programmatic perspective due to these highly sought-after audience segments, ” added Escribano.

“We are delighted with this partnership with VIOOH. Making our DOOH inventory of shopping centres available for programmatic purchasing means strengthening our omnichannel offer while enhancing the physical purchasing context of retail media,” said Hugo Domenech, marketing and business development director at in-Store Media, France.

In October, VIOOH released its ‘State of the Nation: Programmatic OOH report’ for France, which surveyed agency and brand & marketing executives on their perceptions of the programmatic DOOH industry. The report showed that in the last 18 months, the executives surveyed stated that almost half (49%) of campaigns in France have included programmatic DOOH and this is set to increase to 56% in the next 18 months, with 17% planning to double their investment - showing that the future of programmatic DOOH in this market is looking strong and it’s a big opportunity for the DOOH industry.

Finally, you can read more about in-Store Media’s market-leading OOH inventory here.