"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
MGID & G/O Media Announce Exclusive Multi-Year Partnership
MGID, a global advertising platform, has today (July 27th, 2022) announced an exclusive multi-year agreement with premium digital publishing powerhouse G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal [...]
GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities
GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]
StackAdapt Enables In-Game Inventory Through Global Leader Anzu
North American-based DSP StackAdapt has partnered with Anzu.io, the world’s most advanced in-game advertising platform, to leverage its in-game advertising inventory. The move means advertisers in North America and EMEA using StackAdapt’s DSP can now reach gamers programmatically across mobile, [...]














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