In today's ExchangeWire news digest: Qualcomm reveals it is considering working with partners to purchase SoftBank's Arm; Software company Salesforce reports leaping profits for Q1 2022; and Egyptian start-up SWVL announces brutal cutbacks to its workforce.   Qualcomm contemplates partnering with rivals [...]

Havas Media Group announced today (1st June 2022) a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy, and optimise attention. This offering, the first of its kind to be integrated on a global scale, [...]

Dalla collaborazione tra Università IULM e MINT, nasce il nuovo master executive in digital media advertising, in partenza questo autunno nella prestigiosa nuova sede dell’Università IULM di Roma, finalizzato a formare figure professionali sempre più ricercate sul mercato del  lavoro [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company  announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centres. Through this new partnership, Hello Media will [...]

From the collaboration between IULM University and MINT, the new executive master in digital media advertising is born. Starting next fall in the prestigious new headquarter in Rome,  aimed at training professionals increasingly sought after in the labour market, able [...]

Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

Two of Britain’s leading automotive publishers have put aside their rivalries and teamed up with Crimtan to offer post-cookie solutions to advertisers. Autovia and Haymarket Automotive are two of Britain’s biggest automotive publishers. Between them, they own Auto Express, BuyaCar, Car [...]

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the Connected TV (CTV) element of its cross-channel offering. Hawk is the only fully multi-channel demand-side platform (DSP) to work in [...]

Anzu.io, one of the most advanced in-game advertising platforms, today (25th May, 2022)   announced the expansion of its global business, technology, and services collaboration with Microsoft, through a multi-year Microsoft Azure engagement and the availability of its SaaS in-game [...]

Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]