impact.com, the leading global partnership management platform supporting over 480K active partnerships for more than 1,800 clients, today (13 October) released two new research reports that reveal key drivers for commerce content and the massive revenue opportunity it presents for [...]

Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading. Through this partnership, MiQ will use [...]

The world’s most advanced in-game ad solution Anzu.io today (13 October) reveals its brand new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202 million monthly active users to brands and agencies [...]

With the continued importance of trusted news in society, advertisers are prioritising responsible and principled marketing strategies to support quality news content that aligns to their brand and audience’s values. But in the last year, the usage of legacy brand [...]

La plateforme d’analyse et de ciblage sémantique cookieless, Qwarry, annonce son  partenariat avec Smart, la plateforme indépendante de monétisation publicitaire.  Qwarry a choisi l’offre de curation de Smart pour créer des produits médias enrichis  par sa donnée sémantique, en combinaison [...]

Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]

Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon combines automated categorisation and a scored data taxonomy with real-time revenue [...]

Hawk Platform (formerly TabMo), the creator of cross-channel demand side platform (DSP) Hawk, has today (30 September) announced a global partnership with Anzu, the world’s most advanced in-game advertising platform. The deal enables advertisers using the Hawk DSP to run their [...]

 DoubleVerify (DV), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality [...]

In today’s ExchangeWire news digest: Netflix acquires Night School Studio; Sisu raises USD$62m (£46m) in investment; and Conexiom announces growth investment of USD$130m (£96.5m).   Netflix have acquired Night School Studio Night School Studio, an independent video game developer, have announced that it [...]