"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia
Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]
impact.com Announces New Product Functionality For B2B SaaS Through Partnership with HubSpot
Today (27 October), impact.com, the leading global partnership management platform, announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant [...]
Digiseg and mediasmart Partner to Bring Cookie and ID Free Audience Targeting to Mobile and CTV
Digiseg, a global provider of cookie and ID free audience data provider have partnered with mediasmart , a leading mobile-first advertising platform based in Madrid, Spain to expand targeting capabilities for users of mediasmart’s programmatic platform. Digiseg’s cookieless technology expands mediasmart’s [...]
DanAds et AdGreetz s'associent pour Répondre à la Demande Croissante en Self-Service de Publicités Vidéo et Display Hyper-Personnalisées
DanAds, le leader mondial de l'infrastructure publicitaire self-service basé à Stockholm, annonce aujourd'hui son partenariat avec AdGreetz, la plateforme de personnalisation ad tech/martech leader du secteur. Ce partenariat permet aux éditeurs clients de DanAds d'offrir aux annonceurs une plateforme self-service [...]














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