AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy. In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android [...]

With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben Dimond in this exclusive interview to hear how attention has evolved in recent years, his thoughts on different attention measurement [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (October 11th, 2023) unveiled InMobi Addressability Gradient, a platform designed to support marketers throughout the transition from identity-centric targeting to new solutions that have [...]

We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource stands as increasingly scarce: human attention. The digital age has transformed many aspects of our lives, but perhaps one of the [...]

Equativ, the global leading independent ad platform, today (October 4th, 2023) announced its partnership with Utiq — the European ad tech company that delivers a telco-powered Authentic Consent Service to enable responsible digital marketing. Driven by a shared focus on protecting [...]

In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [...]

Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [...]

Publicis Media and the UK Association of Online Publishers (AOP) have announced today (September 19th, 2023) that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.  The test, which has been [...]

In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC and beyond are preparing for the shift towards a privacy-first landscape, and how data will continue to play a vital [...]

With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss the shifting landscape of data and identity.  In this exclusive Q&A, Richardson outlines how changes to data management are impacting brands [...]