Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]

On today’s news digest: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   Meta has been hit with 11 EU complaints over proposed changes which would [...]

In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]

Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie deprecation is no longer imminent. When Google announced [...]

On today’s news digest: Privacy Sandbox APIs Temporarily Unavailable; Sports Podcasts on Spotify See Growth of 74%; Amazon Unveils New Ad Tech Features  Last week, Privacy Sandbox’s APIs were temporarily unavailable due to a misconfiguration in the Chrome-facilitated testing setup. The [...]

Adlook, a next-generation brand growth platform, today (May 21st, 2024) announced Kuba Kossut as the company’s new chief executive officer. Kossut joined Adlook in early 2024 as the global vice president of market entry strategy – overseeing global development initiatives [...]

Ogury, the leader in advertising solutions fueled by exclusive data grounded in privacy, today (May 7th, 2024) announced the appointment of Lawrence Horne as country director UK. Horne will be in charge of Ogury's operations in the region, leading the [...]

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Let’s see what's made the headlines since January. Q1 2024 is in the books, and in much [...]

On today’s news digest: Elon Musk Faces Brazil Supreme Court Inquiry; US Lawmakers Strike Deal on Data Privacy; Retail Sales Soar in Singapore Elon Musk is under scrutiny in Brazil as a Supreme Court judge, Justice Alexandre Moraes, opens an inquiry [...]

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [...]