AdsWizz Inc, the global leader in digital audio and podcast technology solutions, has announced its success in helping Mustard.co.uk, the British motor insurance comparison website, to increase purchase intent and brand awareness by utilising AdsWizz’s Dynamic Creative Optimisation (DCO) technology [...]

From podcasting to playlists, audio streaming has witnessed exponential growth in recent years and shows no signs of slowing down. Global streaming subscribers are expected to hit 1.3 billion by 2030, creating a significant opportunity for advertisers to reach a [...]

This week: the newest report from WARC forecasts 9.2% growth for the UK's advertising market, Spotify reports burgeoning users and revenue... Results and readjustments weaved throughout adland this week. The latest WARC report predicted the UK ad market would reach £35bn [...]

DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already [...]

Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]

In today's ExchangeWire news digest: France's Schneider Electric to acquire UK’s Aveva; Chinese regulators approve new tech ETFs days after they apply for approval; and Spotify launches a new audiobook offering in the US.   Aveva Group agrees to Schneider buyout UK-based software [...]

AdTonos, which recently noted 10x annual growth and provides interactive audio advertising for over 1000 publishers internationally, has appointed Pierre Naggar, and Alex Faust, as the newest members of their board advisors and senior leadership. With over 40 years of [...]

Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved [...]

In today's ExchangeWire news digest: ByteDance ventures into music with "TikTok Music"; the Indonesian government bans numerous online services for violating the country's content laws; and Spotify signals a move to audiobooks by purchasing Findaway.   TikTok moves towards music streaming ByteDance, the [...]

Digital audio company Octave Audio today ( July 26th, 2022) announces the appointment of Matthew Rouse as podcast lead. Rouse will spearhead the development of Octave Podcasts, an offering designed to give brands simple, targeted access to aggregated podcast audiences [...]