The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to alternative models of monetising their digital inventory. With German publishers notoriously slow to embrace automated trading, Sebastian Romanus, managing director [...]

Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about the missing Malaysian aircraft to explain that while technology and data may drive efficiency and sophisticated targeting, human sensitivity remains [...]

Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health, it is one besieged by nefarious parties, and how combatting fraud is everyone in the industry’s job. An Industry [...]

Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry enters the second quarter, with the Media Ratings Council (MRC) issuing its backing to several ad tech vendors in recent [...]

Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and audience buying tools Sky IQ and AdSmart, as it aims to counter web-based interlopers that increasingly rival them for prominence [...]

Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the forefront of the digital revolution. Radio, that great trusted medium, is enjoying a real renaissance amongst western audiences and has never [...]

German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]

Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is critical, and calls for broadcasters to get programmatic buying on their agendas. ‘Content is King’ is a phrase we’ve all heard [...]

Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is generating record CPMs for publishers (up 67% year-on-year), but despite all this, publishers are continuing to see that channel as [...]

Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]