Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in the Nordics, and RTB adoption in the region. Can you provide an update on the rollout of Microsoft’s exchange proposition across [...]

Frank Andersen is Nordic Chief Digital Officer. Here he discusses the group's move into data-driven media buying in the region. Would you be able to provide a bit more detail on the Accuen/Annalect Group/Omnicom Media Group proposition across the Nordic region? Annalect [...]

MediaMath & Improve Digital present: Battle of the Machines Robots! Diagrams! Swelling music! Almost ten full minutes of automation animation RTB bliss. Privacy is a Red Button Issue, But Most Users in the UK Don't Know What a Cookie Is -- IAB [...]

Otto Neubert Block is Managing Director at Emediate. Here he gives insight into the evolving data-driven ad market in the Nordics. How progressed is the Nordics market from an automated trading perspective? It’s a simple question to answer – immature. The Nordics [...]

New European Market Ecosystem Map by Improve Digital In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced Market Map of the European online display advertising sector in [...]

adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]

The PostView is a new column written by senior execs working in the European online advertising industry. The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]

Robbie Hills is Head of Media Technology Solutions SEA/India and Head of Rich Media APAC at Google. Here he discusses the recent launch of Adx in China, and the growth of programmatic buying in other APAC markets. Can you give some [...]

MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]

Adfonic Releases Latest SDK for iOS and Android Global mobile advertising marketplace Adfonic, announced last week the availability of the Adfonic SDK Version 2.0 for iOS and Android. The newly available SDK is compliant with the IAB’s MRAID (Mobile Rich Media [...]