RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]

Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a partnership with the leading Korean digital marketing network, BGFnetworks, the organisation that operates the digital platform for ‘CU’, the country’s biggest convenience store provider.  Through this new partnership, premium [...]

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has partnered with mc R&D GmbH (mcrud), Germany's largest network provider of passenger TV. As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles [...]

Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]

The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]

In this week's MadTech Sketch, Ciarán O'Kane turns his attention to AI, and how new tech can evolve programmatic creative and aid campaign execution. Much has been written about the magic capabilities of ChatGPT since it was released into the wild [...]

Adelaide, a leader in the field of attention-based media quality measurement, and TVision, the company measuring every second of TV and CTV viewer attention and engagement, have announced a global partnership offering advertisers greater transparency into the quality of their [...]

Leading programmatic and data agency Crimtan has added to its extensive list of global bases by opening a new office in Gijon, Spain, bringing the total portfolio of global offices to 13 as the UK headquartered company looks to expand [...]

Creating consistently successful advertising campaigns should be a goal of every marketer and business owner yet knowing where to allocate spend or how effective a campaign is can be an ongoing challenge. As such, leading programmatic and data expert Crimtan [...]

Today (January 10th, 2023) Nano Interactive, leaders in ID-free ad targeting solutions, announces the bolstering of its team with a new vice-president of programmatic demand, Hannah O’Neill, who joins with immediate effect. Hannah is tasked with continuing to build on Nano’s [...]