Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth [...]

Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial [...]

Pixalate, a global ad fraud intelligence and marketing compliance platform, today [22 April 2020] announced the release of its newest report examining how U.S. programmatic advertisers have adjusted ad spend in the face of a global crisis: Programmatic Ad Spend [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and Amobee join forces to bring VOD into programmatic; Beeswax [...]

In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma [...]

The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its reputation has been besmirched by consistent bad behaviour over two decades. Programmatic ad tech vendors built market share in the [...]

In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by 29% in Q2; and Beachfront Digital and Amobee partner to integrate video-on-demand into programmatic. WeChat limits third-party app access to user [...]

Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]

Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate video campaigns on the sites that really matter to their local audiences. Union and its founding members PlayAD, Project Agora, [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has reaffirmed the positive uptake by companies throughout the digital advertising industry to the latest update to the Transparency & Consent Framework (TCF) v2.0. Since launching [...]