ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore has lowest video viewability in region; Lack of cross-device view distorting SEA attribution data; AdAsia secure [...]

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo kauft Micropayment-Dienst Flattr; AppNexus und Tamedia kooperieren; und adsquare bringt Sinus Milieus über Microm. Eyeo übernimmt Flattr Adblock Plus-Macher Eyeo überrascht mit der Mitteilung, sich einen [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content Targeting tool aimed at kids by Superawesome; New optimisation platform by Sticky; Tabmo-Teads integration; OMS [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage; Outbrain bringt Automatic Yield an den Start; und Deutschland unter den wichtigsten Ad Spend-Wachstumsmärkten. SpotX stellt Infrastruktur für gutefrage Videospezialist SpotX will in [...]

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to vote again on Privacy Shield; Guardian takes legal action against Rubicon Project; Ireland enjoy high digital ad spend; New partnerships for [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Five Asian cities among top ad growth drivers; AU advertisers not seeing full returns; IAB AU join [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeota und Kantar Media kooperieren; OOH via Displayce und adsquare; und Seeding Alliance von Ströer übernommen. Eyeota und Kantar bringen TGI Segmente nach Deutschland Eyeota und Kantor [...]