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  • Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate

    Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building momentum among those on both the buy and sell sides of the industry: the first-price auction model, writes independent ad [...]

  • APAC CMOs Must Take Lead in Defining Metrics

    Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical over which one actually works. Rather than blame their agencies, however, marketers in this region need to take the lead and [...]

  • Integral Ad Science berichtet für YouTube; MediaMath Curated Market

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Integral Ad Science berichtet für YouTube; MediaMath startet seinen Curated Market; und Tapad und Innovid kooperieren. Integral Ad Science bietet Marken-Sicherheitsberichte für YouTube Nach mehreren Boykottaktionen gegen Youtube [...]

  • Bid Enrichment: What's in It for You?

    Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director EMEA, IPONWEB, explains for ExchangeWire how to make the most of bid enrichment. Everybody wants data: advertisers, to accurately identify their consumers, [...]

  • Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend; Integral Ad Science reports on YouTube brand safety; Blis and TVTY partner; Tapad and Innovid collaborate; New [...]

  • Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore has lowest video viewability in region; Lack of cross-device view distorting SEA attribution data; AdAsia secure [...]

  • APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

    Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to scaled programmatic inventory. There are, however, challenges unique to certain markets in the region that publishers need to look out [...]

  • Eyeo kauft sich Micropayment-Anbieter Flattr; AppNexus kooperiert mit Tamedia

    ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo kauft Micropayment-Dienst Flattr; AppNexus und Tamedia kooperieren; und adsquare bringt Sinus Milieus über Microm. Eyeo übernimmt Flattr Adblock Plus-Macher Eyeo überrascht mit der Mitteilung, sich einen [...]

  • Yahoo & AOL to Become Oath; Superawesome Launch Content Targeting Tool

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and AOL will become Oath; Content Targeting tool aimed at kids by Superawesome; New optimisation platform by Sticky; Tabmo-Teads integration; OMS [...]

  • AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore

    In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU agency bookings dip 1.7%; Spotify bring Sponsored Playlists to Singapore; Finn Partners acquire Singapore agency; Dentsu [...]


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