We recently announced the date for this year’s ATS London. If the event last year was big, this year promises to be epic. As part of a slight overhaul of the event’s content this year we are introducing a revamp [...]

ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model was published on this site well over 12 months ago), and it seems this strategy is now being executed by [...]

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The sales house was the ultimate middleman, effectively a broker between two parties. It inspired a new generation of middlemen, namely, [...]

In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital Forum 2012. Publicitas, one of Europe's biggest sales houses, held the event as a statement of intent to the European [...]

Petteri Vainikka, Founding Partner & VP Marketing, Enreach. In the third part of his three-part series for ExchnageWire Vainikka explains why collapsing click through rates should not be blamed on the CTR metric itself, but on the way click-based campaigns [...]

eBay Australia’s JJ Eastwood discusses the implementation of geoTribes, a new geo-demographic segmentation tool, that the company claims brings offline segmentation to online audiences for the first time. Can you explain what eBay has done with the rollout of geoTribes for [...]

Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites for branding money to enter display, and the displacement of the almighty CTR as display’s dominant performance metric. Here he [...]

Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one which could impact the fortunes of many established intermediaries. Amazon has been busy putting together its ad strategy - but [...]

Microsoft Advertising Selects Adform for Rich Media Solutions Display marketing specialists Adform announced last week its global appointment by Microsoft Advertising to offer brand marketers and media agencies a full service of rich media solutions to optimise their display marketing campaigns. [...]

Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation tools in order to compete with buy-side, the value of the premnant layer, and the move to automation. Will your focus [...]